Create Your Project

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What is a project?

A project is the workspace for a single brand. Your brand profile, competitor set, monitors, prompts, and site data all live inside it, and every metric you see is scoped to it. One brand per project is the rule. Different markets or languages don’t need separate projects: those are handled by monitors inside one project, each with its own country and language. The same goes for subdomains of your site, like a docs or shop subdomain: see domains and subdomains. Agencies create a project per client, which keeps each client’s data, competitors, and reports cleanly separated.

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Your first project

If you just signed up, the onboarding wizard creates your first project for you, along with your organization and first monitor. Its steps (Welcome, About you, Brand Hub, Competitors, Prompts to Monitor) differ from the project wizard below; the Quickstart walks that flow end to end. This page covers the flow you’ll use after that: a second brand, or a new client.

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How to create a new project

Three routes open the same wizard:

• Project switcher: click the current project’s avatar and name in the header, top left of the page, and choose Create project at the bottom of the list. The item is hidden for viewers and for members restricted to specific projects.
• Settings: click the gear tile at the bottom of the left rail. It lands on the Project settings group first, so pick Projects in the Organization settings group, then click Create new Project. The Projects page is hidden for members restricted to specific projects.
• Command menu: press ⌘K (Ctrl+K on Windows) and choose Create Project.

See the product map for how the rail, the header and the command menu fit together.

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Project quotas and pitch projects

Projects are a plan quota; the number per plan is on the pricing page, and your own limit is on the Billing page, see plans and billing. If you have no slots left, every route above opens an upgrade prompt (“Please upgrade to continue creating projects.”) instead of the wizard. Restoring a deleted project counts against the same limit. Agency tiers also include pitch projects, short-lived projects for a prospect; brand plans and Enterprise have none unless Promptwatch enables them for your organization. When pitch projects are enabled, an owner whose normal slots are full can still open the wizard: step 1 shows the alert “You’re out of normal project slots” and Next stays disabled until you turn on Is this a pitch project?. You can set a Monitor end date (optional) at the same time. See GEO for agencies for how pitch projects fit into client work.

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The wizard

The wizard is a dialog with a progress bar and Back and Next buttons. Site analysis starts as soon as you click Next on step 1, and prompt generation runs in the background from that moment, so steps 2 and 5 are usually ready by the time you reach them.

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Step 1: Brand Info

Brand Name, Website URL, Country, and Language. The brand name needs at least 2 characters, and the hint under it says “Don’t include LLC, Inc, Corp, or country codes like USA, UK, CA.” because the name is what Promptwatch looks for in AI answers. Country and language default from your browser (language from the browser setting, country from the timezone), but they set the market your prompts run from, so set them for where this brand’s customers are. They become the defaults for new monitors in this project; individual monitors can override them later.

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Step 2: Brand Intelligence

The wizard analyzes the website you entered (“Analyzing your website”, about 30 seconds; Next is disabled until it finishes) and prefills the brand profile. You first see Brand Aliases (with Add Alias), Short Description and Industry; Show all reveals the tone of voice, Description, Key features, and a Persona box (Name, Description, Age Range, Education Level, Gender). If the analysis fails you get “Could not analyze your website” with a Retry button. Review rather than rewrite, but do fix what’s wrong. The aliases are the part that drives mention detection, so a missing or wrong alias shows up later as missed mentions. See Your brand profile for what each field does, and Personas for what the starting persona is used for.

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Step 3: Competitors

Suggested from the website analysis, each with a name and website. Keep the ones this brand actually competes with and add any that are missing with Add Competitor. The hard minimum is one competitor; the in-app hint says “For best results, list at least 5 competitors that are relevant to your brand.” The competitor set is project-wide and applies to every monitor, so it directly shapes your comparison metrics. See Identifying your competitors.

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Step 4: AI Models

Pick the models the project’s first monitor will track. The default view shows nine featured cards: ChatGPT, AI Overview, AI Mode, Copilot, Gemini, Perplexity, Alexa, Claude, and DeepSeek, with ChatGPT, AI Overview, and AI Mode preselected. Models that search the web live carry a red-dot Live badge. Show all models reveals the rest, including Codex and Claude Code. Models your plan doesn’t include show an Upgrade badge and can’t be selected (Explore allows ChatGPT only), and models that don’t serve the chosen country are disabled with “Not available in this region”. You need at least one model. See Choosing your models for how to decide.

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Step 5: Prompts

Under “What prompts would you like to monitor?” the wizard lists prompts generated from the brand details it extracted (“Generating prompts” while it works, “Could not generate prompts” with Retry if it fails). Each prompt has a Type and an Intent select; edit freely, remove what doesn’t fit, or write your own with Add Prompt. You need at least one, and the hint recommends at least 3 specific prompts. Don’t polish this list now: prompts are easy to add and reorganize later, and finding the right prompts has a better method once you’re set up. The final button is Create Project.

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Creating the project without a monitor

Steps 4 and 5 have a Skip this step button. Skipping creates the project right away from steps 1 to 3, without a monitor; you can add one later with New Monitor on the Monitors page (the Prompts tile in the rail, then Monitors), see creating a monitor. If your plan’s active prompt quota is already full, the wizard skips monitor creation on its own: step 1 shows the alert “Monitor creation will be skipped”, the wizard has only three steps (Brand Info, Brand Intelligence, Competitors), and the last button reads Create Project. See How to manage your response limit for freeing up prompt slots.

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After you hit Create Project

Promptwatch creates the project, its brand profile with the aliases you kept, the starting persona (under Brand > Personas), and the competitor set, and adds the wizard’s setup actions to the Actions page. A toast confirms it with the project name (“created successfully!”), with “You can add a monitor later.” appended when you skipped the monitor. If a monitor was created, it is named after the brand (“Acme Monitor” for a brand called Acme), the page reloads on it, and its first collection run starts right away rather than waiting for the next daily cycle. If you skipped models or prompts, the page reloads on the project dashboard. While the first responses come in, link the sitemap for the new brand’s website (Settings > Project settings > Sitemap, or the Setup tile in the rail) so content recommendations have its site structure to work with. To change the brand details later, use the Brand Book, see changing your project’s brand. And if you ever need to remove a project, see deleting a project: deleted projects can be restored from Settings > Organization settings > Projects, and the restore counts against your project quota.