Create Your Project

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What is a project?

A project is the workspace for a single brand. Your brand profile, competitor set, monitors, prompts, and site data all live inside it, and every metric you see is scoped to it. One brand per project is the rule. Different markets or languages don’t need separate projects: those are handled by monitors inside one project. Agencies create a project per client, which keeps each client’s data, competitors, and reports cleanly separated.

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Your first project

If you just signed up, the onboarding wizard creates your first project for you, along with your organization and first monitor. The Quickstart walks that flow end to end. This page covers the flow you’ll use after that: a second brand, or a new client.

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How to create a new project

Open the project switcher in the header (the current project name next to Dashboard) and click Create project, or go to Settings → Projects and click Create new Project. Both open the same five-step wizard. Projects are a plan quota. If you have no project slots left, Create project opens an upgrade prompt instead of the wizard; owners with unused pitch-project quota can still open the wizard but must mark the project as a pitch. See plans and billing.

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Step 1: Brand Info

Brand Name, Website URL, Country, and Language. Country and language default from your browser, but they set the market your prompts run from, and AI answers genuinely differ by market, so set them for where this brand’s customers are. They become the defaults for new monitors in this project; individual monitors can override them later.

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Step 2: Brand Intelligence

The wizard scrapes the website you entered and prefills the brand profile: short and long descriptions, industry, brand aliases, key features, a starting persona, and a tone of voice. Review rather than rewrite, but do fix what’s wrong: this profile steers how every response is analyzed, so a wrong alias or industry shows up later as missed mentions. See Your brand profile for what each field does.

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Step 3: Competitors

Suggested from the website analysis. Keep the ones this brand actually competes with and add any that are missing; you need at least one. The competitor set is project-wide and applies to every monitor, so it directly shapes your comparison metrics. See Identifying your competitors.

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Step 4: AI Models

Pick the models the project’s first monitor will track. The picker shows the platforms with live web search first, with ChatGPT, Perplexity, and AI Overview preselected, and “Show all models” reveals the rest. See Choosing your models for how to decide. This step has a “Skip this step” button: skipping creates the project immediately without a monitor, which you can add later with New Monitor. If your plan’s active prompt quota is already full, the wizard skips monitor creation automatically for the same reason.

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Step 5: Prompts

The wizard generates suggested prompts from the brand details it extracted. Keep at least one, edit freely, or write your own. Don’t polish this list now: prompts are easy to add and reorganize later, and finding the right prompts has a better method once you’re set up. This step can also be skipped, which creates the project without a monitor.

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After you hit Create Project

Promptwatch creates the project, its brand profile, and the competitor set. If a monitor was created, you land on that monitor and its first collection run starts right away rather than waiting for the next daily cycle. If you skipped models or prompts, you land on the project dashboard. While the first responses come in, link the sitemap for the new brand’s website so content recommendations have its site structure to work with. And if you ever need to remove a project, see deleting a project.