What is the Visibility Score?
The Visibility Score measures how prominently your brand appears when AI models answer your tracked prompts, on a 0-100 scale. Every analyzed response gets its own score, and the number on your dashboard is the average across all of them, with responses that don’t mention you counting as zero, so one score reflects both how often you appear and how well you appear when you do.
How a single response is scored
During analysis, every brand a response substantively discusses gets a score from 1 to 100 for how prominently it’s presented as an answer to the prompt. The score is based on placement, share of attention, depth, repetition, structural emphasis, and relevance:- Placement sets the baseline: the sole recommendation scores 100 and a dominant one among several 95-99, the first entry in a ranked list lands at 90-94, a major secondary focus 81-89, second place 65-80, third 50-64, and fourth or later 25-49. A brief passing mention scores 10-24, and a minimal one 1-9.
- Attention and depth adjust it: a dedicated heading, repeated mentions, or substantial comparison detail push the score above the placement baseline, while being merely enumerated, hedged, or overshadowed by another brand pulls it below. List position is a starting point, not the whole story, so an answer can name you first and still score you modestly if it spends three paragraphs on a competitor.
- Criticism doesn’t lower it: a response devoted primarily to severe problems with your product scores in the 90s on visibility despite the negative tone, because your brand dominates the answer. That combination, high visibility with low sentiment, is exactly the pattern worth catching.
- Absent means zero: if the response doesn’t substantively mention your brand, it scores 0. Statements like “I don’t have information about your brand” count as not mentioned, so a raw mention count would mislead you: a brand can technically appear in every answer and still have almost no real presence. Names appearing only in cited URLs or source titles don’t count either, the same rule that separates citations from mentions.
How the number you see is calculated
The score you see is the sum of all response scores divided by the total number of analyzed responses in your selection, zeros included. Dividing by all responses rather than just the ones that mention you is deliberate: it makes the score reflect your presence across everything AI is being asked, so there are exactly two ways to move it, appear in more answers, or appear more prominently in the answers you’re already in. The chart plots this average per day, and analysis scores every brand in every answer, not just yours, so the brand list next to the chart shows your competitors’ averages on the same scale. The gap between your average and the leader’s tells you whether your problem is coverage or prominence.Visibility vs. the neighboring metrics
- Share of Voice: how often you appear relative to competitors, presence only. A footnote mention counts the same as the headline pick, so read it next to visibility to separate “we don’t appear” from “we appear badly”.
- Position in answer: where you land in the order of brands, counted from 1. Position is the starting point of the visibility score, which then adds share of attention and depth on top.
- Sentiment score: how positively you’re described, scored separately so prominence never leaks into tone or vice versa.