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What offsite mentions are

Offsite mentions track where your brand appears on third-party websites that AI models cite in their answers: news articles, blog posts, review sites, comparison pages. Platform sources like Reddit and YouTube are skipped here; those have their own Socials pages. When a model cites a page, Promptwatch analyzes that page’s content and detects which of your tracked brands it mentions, yours and competitors’, even when the citation link points nowhere near your domain. This is a third layer beyond mentions and citations. A mention is your brand in the answer text; a citation is your page used as a source; an offsite mention is your brand on someone else’s page that the model used as a source. It matters because models build answers from these pages: if the listicles they cite name three competitors and not you, you’re losing answers you never see, on pages you don’t own.

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Reading the page

Open Offsite Mentions in the sidebar. The filters at the top (competitor brand, source type, model, date range) apply to everything below.
  • Content Types: a donut of which page formats carry the mentions: listicles, reviews, comparisons, news. This tells you which format drives visibility in your category, so you know what kind of coverage to pursue.
  • Offsite Brand Mentions: a bar comparison of how often each brand, yours and competitors’, is mentioned across cited pages. A competitor far ahead here has better third-party coverage, which is a different problem from better content.
  • Most Cited Pages: the cited pages that appeared most often as sources in your filtered responses.
  • Coverage by Content Type: your brand against competitors per content format, so you can see, for example, that you hold your own in reviews but lose in comparison articles.
The Promptwatch Offsite Mentions page showing the Content Types donut, Offsite Brand Mentions bars, Coverage by Content Type, and Most Cited Pages.

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The URL table: finding pages that skip you

The table at the bottom lists analyzed cited pages that mention at least one of your tracked brands, with content type, how often each appeared as a source, when it was first seen, and one column per brand: a green check means the page mentions that brand, a gray X means it doesn’t. If the URL is the brand’s own site, you see a user icon (you) or an orange sword (competitor) instead. Your brand’s column comes first, so scanning for rows where you have an X and competitors have checks takes seconds. Two quick-filter tabs do that scan for you:
  • Listicles: list-style pages (“Top 10 CRMs for startups”) that mention competitors but not you.
  • Comparisons: head-to-head pages that leave you out.
These tabs exist because listicles and comparisons are the formats where a missing mention is easiest to fix with outreach. Both tabs apply the same rule: cited by models in your period, at least one competitor mentioned, your brand absent. The Promptwatch Offsite Mentions URL table on the Listicles tab, with a gray X in the Homestra column next to green competitor checks.

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Acting on the gaps

Most rows in the uncited views are concrete outreach targets (skip pages on a competitor’s own site, marked with the orange sword in that brand’s column), and the “Occ” column is your priority order: a page cited 40 times is worth more effort than one cited twice.
  1. Sort by occurrences and work from the top.
  2. Read the page to see whether you belong there. A listicle of enterprise tools that you don’t serve isn’t a gap.
  3. Reach out: listicle and comparison authors update their posts, and “you covered our competitors, here’s what we do differently” is a normal, often successful pitch.
  4. Track the result: once the updated page is cited and analyzed again, your column shows a green check, and the mention starts feeding the models that cite that page.
Offsite opportunities also surface as suggested tasks on the Action Board, prioritized alongside your other findings. To see which answers a given page feeds, click through to its citations, or start from Using citations for the source-side view.