The Brand Visibility chart: who is winning, and is it changing?
The main chart compares your brand against detected competitors, with a brand list beside it showing each brand’s numbers for the period. It has four views, switchable with the tabs at the top of the card, each showing your own brand’s number for that view:- Visibility over time (Avg): daily visibility per brand, with each brand’s average for the range in the list beside it, the view for spotting trends and sudden drops.
- Visibility (Latest): each brand’s visibility on the most recent day, the view for a current ranking snapshot.
- Share of Voice: each brand’s share of total mentions, so you see who owns the conversation. See Share of Voice.
- Position: brands ordered by average position in answer.
Sentiment over time: how do models talk about me?
The sentiment chart tracks your 0-100 sentiment score across the period, next to your current score. Visibility tells you whether you appear; sentiment tells you whether the appearance helps. For per-attribute detail, open Sentiment tracking.Visibility by Country: where in the world am I visible?
The world map colors each country by your average Visibility Score there, based on the AI responses collected by monitors running in that country. Darker countries are markets where AI assistants mention your brand more prominently; lighter ones are markets where you are barely part of the answer. Beside the map, a Countries list ranks the countries with responses in the current period by score, with their response counts. The map doubles as a setup tool. A supported country you do not track yet is clickable, and clicking it opens the Create Monitor dialog with that country already filled in (named, for example, “Germany Monitor”), so you can start covering a market the moment you spot a gap. Creating a monitor this way needs full project access; view-only users can read the map but not click through. See creating a monitor.
The source widgets: what is feeding the answers?
- Top Ranked URLs: the five most-cited pages across your responses, each with its average citation rank and citation count. Click a URL to open its detail view.
- Top YouTube Videos and Top Reddit Posts: the videos and threads models cite most for your prompts, so you know where the community conversation lives. Detail pages: YouTube citations and Reddit citations.
- Top Cited Domains: which domains earn citations over time, with a citation share list beside the chart. This is where you check whether your own domain is among the sources, covered in depth in Using citations.
The Heatmap: where am I weak?
The Heatmap breaks a metric across two dimensions. It opens as Brands by Models with Visibility, because averages hide model-level problems: you can lead on ChatGPT and be invisible on Perplexity while your overall score looks fine. From the chart you can switch the metric, the rows, and the columns. Reading and acting on it has its own page: Heatmap.Custom dashboards: your own tabs
Under the title, a row of tabs starts with Dashboard, the view described above, followed by one tab per custom dashboard. Custom dashboards give each audience its own slice, such as a competitor view for strategy. The Dashboard tab always shows the same widgets in the same order. To choose widgets and their order, open its options menu (the three dots next to the title) and click Duplicate to customize. Click New dashboard at the end of the tab row. Under Start from, pick Blank or a template: Competitor comparison, Topic gaps, AI model breakdown, or Citations. Then name it, pick an icon, and choose Who can see it:- Team: everyone in the project sees the tab, and members with edit access can change it. View-only members can’t create team dashboards.
- Personal: only you can open and edit it.
Editing and saving a custom dashboard
Choose Edit layout from the options menu (a blank dashboard opens in it). Add widget lists the nine available widgets in three groups, Visibility, Citations and Socials. Each widget can be on a dashboard once, so a dashboard holds at most nine. Drag a widget by its handle to reorder it, use the trash icon to remove it, then click Save (it needs at least one widget) or Cancel. Saving a team dashboard asks you to confirm, because the change applies to everyone. A dashboard without widgets, like a new blank one, shows Add your first widget with an Add widget button, and below it the templates under Or start from a template.